The new standard logo for the American Super Bowl XLV was unveiled today by the NFL and there’s a buzz on Twitter and some design blogs about it, although not very many images. There has been a new logo every year for the Superbowl but starting with the 2011 Super Bowl, the logo will basically remain almost the same. The only difference is that the Roman numerals and the stadium backdrop and will change for every year thereafter.
Image From ESPN
The silver XLV logo features the Lombardi Trophy, Roman Numerals and the Cowboys Stadium. Mark Waller, chief marketing officer for the NFL, said that this logo will be the permanent design for the Super Bowl, with each host city allowed to regionalize the logo. Waller said there will be a style guide for the logo which can be customized with the colors of the city. If you’re not up to scratch with your roman numerals XLV is 45.
Last years logo, a big, brasher, bolder affair was designed by Attik and was designed to look like a football whizzing through the goal posts with the Roman Numeral XLIV sitting either side.
Below you can see the schematic Attik have released giving an overview of how their logo was built up.
Any thoughts on the new logo? How do you think the shiney silver look compares with last years colorful, more brash logo?
*Update: Apologies, in my excitement with the new logo I pressed publish on this before the post was finished with a pic of the new logo!*
Frequently Asked Questions about Super Bowl XLIV Logo
What is the significance of the Super Bowl XLIV logo?
The Super Bowl XLIV logo is a unique representation of the 44th Super Bowl event. The logo features the Roman numerals XLIV, which stands for 44. The design is a blend of modern and traditional elements, reflecting the rich history of the Super Bowl and its evolution over the years. The logo also incorporates the Vince Lombardi Trophy, named after the legendary coach, which is awarded to the winning team.
Why are Roman numerals used in the Super Bowl logo?
Roman numerals are used in the Super Bowl logo to denote the number of the event. This tradition started with Super Bowl V and has continued ever since. The use of Roman numerals adds a sense of grandeur and historical significance to the event, reflecting its status as one of the most-watched sports events worldwide.
How do I read the Roman numerals in the Super Bowl logo?
Reading Roman numerals can be a bit tricky if you’re not familiar with them. In the case of Super Bowl XLIV, the numeral XL stands for 40 (X is 10 and L is 50, so placing X before L subtracts 10 from 50) and IV stands for 4 (I is 1 and V is 5, so placing I before V subtracts 1 from 5). So, XLIV is 44.
What is the history behind the Super Bowl logo design?
The Super Bowl logo design has evolved over the years. Initially, the logos were simple and varied greatly from year to year. However, since Super Bowl XLV, the NFL decided to standardize the logo to maintain a consistent brand image. The Vince Lombardi Trophy and the Roman numerals representing the game’s number are now standard elements in the logo.
Why is the Vince Lombardi Trophy part of the Super Bowl logo?
The Vince Lombardi Trophy is a key element of the Super Bowl logo because it is awarded to the winning team of the Super Bowl. Named after Vince Lombardi, the legendary coach of the Green Bay Packers who won the first two Super Bowls, the trophy symbolizes the ultimate achievement in American professional football.
How has the Super Bowl logo evolved over the years?
The Super Bowl logo has seen significant changes over the years. The early logos were quite varied, with different designs and color schemes. However, since Super Bowl XLV, the NFL has standardized the logo design to maintain a consistent brand image. The current design features the Vince Lombardi Trophy and the Roman numerals of the game’s number.
What does the Super Bowl logo represent?
The Super Bowl logo represents the annual championship game of the National Football League (NFL). It incorporates elements such as the Vince Lombardi Trophy and Roman numerals to signify the game’s number, reflecting the prestige and historical significance of the event.
Why was the Super Bowl XLIV logo designed the way it was?
The design of the Super Bowl XLIV logo was a blend of modern and traditional elements. It featured the Roman numerals XLIV (44) and the Vince Lombardi Trophy, reflecting the event’s history and prestige. The design aimed to capture the spirit of the Super Bowl, one of the most-watched sports events worldwide.
How is the Super Bowl logo decided each year?
The Super Bowl logo is decided by the NFL. Since Super Bowl XLV, the NFL has standardized the logo design to maintain a consistent brand image. The design features the Vince Lombardi Trophy and the Roman numerals of the game’s number, with minor variations to keep it fresh and relevant.
What is the significance of the colors in the Super Bowl logo?
The colors in the Super Bowl logo often represent the host city or significant aspects of American culture. However, since the standardization of the logo from Super Bowl XLV onwards, the colors have been consistent, with the Vince Lombardi Trophy in silver and the Roman numerals in a combination of red, white, and blue – colors that are synonymous with the American flag.
Jennifer FarleyJennifer Farley is a designer, illustrator and design instructor based in Ireland. She writes about design and illustration on her blog at Laughing Lion Design.
